I am a novice and thus would like you not to mind too much if the answer to my question seems "obvious" to you.
I heard that in the cold desert of Ladakh, if you keep your face in sunlight and legs in shade then you can get a frost bite on your legs and a sunstroke on your face. If the sunlight is so much intense at the place (due to excessively thin layer since Ladakh's elevation ranges from 3000 m to 8000 m), then why doesn't snow melt rapidly during the sunshine.
One reason that I could think of is the very high albedo of the snow, but is there something else that's preventing the snow from melting very fast out there?